Case Study
Bringing cravings to the checkout for Dippd.
Dippd
Dippd is one of the UK’s fastest-growing American-style cookie brands — oversized, Crumbl-style cookies with thick frosting and a rotating menu of bold flavours, baked in Shropshire and posted UK-wide.
As demand took off, Dippd needed a storefront that could turn a scroll into a craving, and a craving into a boxed-up order at the door.
Cookies are an impulse buy, so the store had one job: make people hungry and make ordering effortless. A rotating weekly menu and multiple box formats made that harder — the range had to feel fresh without breaking the shop.
It also had to stand out in a crowded “Crumbl-style” market and earn trust for a premium, postable product people were buying sight-unseen.
We built Dippd a bold, appetite-first Shopify store designed to sell cookies the moment someone lands.
A slick build-your-own-box journey lets customers mix flavours in a few taps — with letterbox and gift formats surfaced up front so there’s a box for every occasion.
Every template leads with the product: oversized cookie photography, clear pricing, and the Dippd personality turned all the way up in the brand’s signature pink.
Fast, mobile-first pages, obvious delivery messaging and easy gifting turn first-time cravings into repeat orders.
The result is a store that looks as good as the cookies taste — and makes ordering a box irresistible.
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