Filling every session for Giggle Street.

Giggle Street is Shrewsbury’s favourite children’s role-play centre — eight themed play zones, birthday parties and a family café, where little imaginations come to life.

The brand is bursting with colour and character, but its website needed to capture that magic and make booking a visit, a party or a membership effortless.

Bookings and party enquiries came through slow, clunky journeys, and the new Iggle Club membership had nowhere to shine. Busy parents were dropping off before they’d booked.

The site also had to do justice to what makes Giggle Street special — the joy of the place — and turn a curious scroll on a phone into a confirmed visit.

We built Giggle Street a bright, joyful website with the brand’s colour and character turned all the way up.

Booking made effortless

Clear, fast paths to book a play session, plan a party or join Iggle Club — designed mobile-first for parents booking on the go.

A home for Iggle Club

The membership tiers were made easy to compare and buy, giving the new club a proper shopfront that sells itself.

Bottled the fun

Big, characterful imagery of the play zones and parties makes the site feel as exciting as walking through the doors.

The result is a site that finally feels as fun as Giggle Street itself — and books out its sessions.