Shopify — Conversion optimisation
Turn more of the traffic you already have into orders.
The cheapest growth available isn't more visitors — it's losing fewer of the ones already arriving.
The cheapest growth available isn't more visitors — it's losing fewer of the ones already arriving.
When sales are flat, the instinct is to buy more visitors. But if your store converts at 1% and could convert at 2%, you can double revenue without a single extra click — and without raising ad spend at all.
Conversion work is unglamorous and specific. It's finding the exact steps where people give up, and removing whatever is causing it: a slow page, a product description that doesn't answer the obvious question, an unexpected delivery cost at checkout, or simply no reason to trust you yet.
Most stores don't have a conversion problem so much as a diagnosis problem. Without knowing where people drop off, changes are guesswork. We start in your analytics and let the numbers pick the priorities.
When we rebuilt Discounted Bikes around exactly this thinking — sharper product pages, faster loads and a cleaner path to checkout — the store saw a 400% increase in conversions and a 63% reduction in bounce rate.
Recovering the people who leave matters too: a good abandoned cart email flow is some of the highest-return work available on any store.
Many stores sit somewhere between 1% and 3%, but it varies enormously by industry, price point and traffic source. Rather than chasing a benchmark, it's far more useful to track your own rate and improve it steadily — small gains compound quickly.
Technical fixes like speed and checkout friction can show up within weeks. Changes that depend on trust and repeat behaviour take longer. We prioritise the fastest-payback items first.
Often not. A focused set of changes to product pages, checkout and speed usually moves the needle more than a full rebuild, and costs considerably less.
That happens more than people expect — high traffic and low sales is sometimes a targeting problem wearing a conversion problem's clothes. We look at how each source converts before recommending on-site changes, and we'll tell you if the fix is upstream.
Tell us what you're building and we'll come back with a straight, honest quote — no pitch, no retainer.
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