Migrations from WooCommerce, Wix, Squarespace and Magento — planned properly so the search visibility you've built comes with you.
Moving platforms sounds like a technical exercise, and the technical part is the easy half. The risk sits in everything around it: the URLs that change, the redirects nobody maps, the product data that arrives subtly mangled, the customer accounts that don't come across.
Done carelessly, a migration can wipe out years of search visibility overnight. Done properly, nobody outside the business notices anything except that the store is faster and easier to run.
Usually it's maintenance fatigue. WooCommerce and Magento give you enormous control but hand you the hosting, security, updates and plugin conflicts as well. For a lot of owners that quietly becomes a second job. Shopify takes that burden away in exchange for a predictable monthly fee.
Every page that exists today needs a decided destination tomorrow — including the ones nobody remembers. That map is the single biggest factor in whether a migration protects or destroys your traffic.
Weighing the platforms up first? Our honest comparison of Shopify vs WooCommerce covers cost, control and maintenance without picking a side.
You shouldn't. With a complete URL map and 301 redirects in place before launch, rankings transfer across. There can be a short period of fluctuation while Google recrawls, but well-executed migrations recover quickly.
Products, content and customer records migrate reliably. Order history and passwords depend on the source platform — passwords generally can't transfer for security reasons, so customers set a new one on first login. We'll tell you exactly what will and won't come across before we start.
Most take three to six weeks depending on catalogue size and how clean the existing data is. Messy product data is usually what extends a migration, not the platform work.
No. The new store is built and tested in parallel, then switched over once everything is verified. There's no window where customers can't buy.
Tell us what you're building and we'll come back with a straight, honest quote — no pitch, no retainer.
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