Shopify — Speed optimisation
Make your store fast — and win back the sales speed is costing you.
Slow stores lose buyers before they see a product. We strip out the weight and get Core Web Vitals under control.
Slow stores lose buyers before they see a product. We strip out the weight and get Core Web Vitals under control.
No customer will ever email to praise your load times, but plenty leave silently because of them. Every extra second costs you visitors, and the effect is harshest on mobile — where most Shopify traffic now sits.
The frustrating part is that it's a leak in traffic you've already paid for. Fixing speed doesn't require more ad spend or more content; it just stops you losing the people who were already on their way in.
Shopify itself is fast. Stores get slow through accumulation: oversized images straight off a camera, a long tail of apps each injecting scripts, a heavy theme full of features nobody uses, and third-party tags left behind by tools you stopped using a year ago.
Google factors page experience, including Core Web Vitals, into rankings. A faster store can rank better as well as convert better — which brings in more of the traffic that doesn't cost you per click.
Want to try the basics yourself first? Our guide on how to speed up a Shopify store covers what you can do without a developer.
Aim for your main pages appearing within a few seconds on mobile. There's no single magic number — the useful goal is improving your own baseline, because faster is consistently better for both conversion and rankings.
Yes. Most apps inject code that loads across the store whether or not the app does anything on that page, and uninstalling one doesn't always remove the code it added. Auditing the app stack is often the single biggest win available.
Usually, yes. Image, app and script work delivers most of the gain without touching the design. If the theme itself is the bottleneck we'll say so, because there's a ceiling no amount of tuning gets past.
We measure before and after with PageSpeed Insights and Core Web Vitals, so you get evidence rather than assurances.
Tell us what you're building and we'll come back with a straight, honest quote — no pitch, no retainer.
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